Client Care Desk Business Podcast SEO 101: How to Grow Your Podcast Audience

Podcast SEO 101: How to Grow Your Podcast Audience

Anyone who has a podcast aspires to grow their audience. After all, the more listeners you have, the more successful it will be. It is for this reason that many content creators are using SEO podcast strategies because of the online exposure that they create. But if you don’t understand what search engine optimization (SEO) is all about and how to use it to your advantage, don’t worry. You’re not alone. In this piece, we’ll cover what it is, as well as a few tips that will maximize your odds of improving your visibility, discoverability, and authority. 

What is an SEO podcast?

SEO is the process of improving the quantity and quality of inbound organic traffic to a website through practices that elevate its visibility in the SERPs or search engine results pages. In this case, it involves practices that ensure a sustainable means for growing your podcast’s intended audience and raising its online over the World Wide Web. Through its optimization, you give users a better chance to discover the show via search traffic. As a result, you’ll be able to grow your following in ways that you wouldn’t have otherwise.

  1. Claim the name via Google’s podcast manager

If you’re looking to get Google to crawl and index the show, you’ll want to get it verified through the podcast manager first. It sounds a lot more complicated than it is. In reality, it’s fairly simple and straightforward to do:

  • To begin, you must first access the podcast manager via your captivate dashboard’s distribution page.
  • Next, you’ll need to log in using your account in Google. You can create one for free if you don’t have it yet.
  • Type in the RSS feed web address of the podcast.
  • Preview the feed to ensure all artwork, episodes, and other content are going through.
  • You will receive a code to your email address by Google soon after.
  • Enter the correct code to verify your ownership.

Once everything is completed, your feed will be indexed by Google and become visible across many of its channels like assistant, search, and home. If you’re able to get your show in a higher position on the rankings for the targeted keywords, the search engine may include the podcast in relevant searches. 

  1. Conduct research on relevant keywords

Keywords are an integral part of any SEO services and campaign. When you get right down to it, you need to understand the popular terms and phrases used when people search for content relevant to what you offer. Fortunately, it isn’t hard to do. There are several tools that can aid you in your research, including free resources, such as keyword searcher, Google trends, and the search engine itself. Creative and interesting words for the name of your podcast and titles for each episode, but you may end up competing only with your show. So try to use targeted keywords instead. 

  1. Establish authority with top-notch content

Now that Google has begun to transcribe podcasts to gain a better understanding of content, it makes sense to ensure that every episode of the show has top-notch content. The purpose behind the existence of search engines is to provide users with answers for their queries. And to leverage SEO for your podcast, your goal needs to be to produce quality content that is as relevant to your niche as it is informative and helpful to your target audience. Here are a few tips to keep in mind:

  • Have a clear and organized flow to every episode.
  • Come up with eye-catching and descriptive titles to encourage users to drop by.
  • Make use of the right keywords in both the title and description of your show.

Not unlike creating a blog, you need to plan out your content and have them structured in a way that will be easier for the audience to mentally digest. Doing so will make the listening experience more enjoyable and informative which, in turn, will help you establish authority. 


For a podcast to succeed, it must be able to grow its following and engage a large number of users to its content. Through SEO, you can create the kind of awareness and exposure that your show needs to attract a larger audience and maintain their interest in your material.

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