When it comes to running a business, what would be the most important building block to future-proofing one’s endeavors? Would it be the products and services? What about the company’s marketing campaigns? Without a doubt, there are plenty of different factors that go into a company’s success — though there are few that match the importance of online reputation management (ORM).
The reason why a company’s reputation online is so important is the fact that positive or negative comments and reviews can spread like wildfire. Most users are content with getting everything they need online, though they are much more cautious about the reputation of their chosen suppliers. Such is the reason why many savvy company owners are using reputation management services to help their online reputation.
That said, it can be somewhat overwhelming for a new company owner to try to stay on top of online reputation matters. Here are a few steps in online reputation management for beginners that anyone can follow to increase their chances of success.
Going the preventive route
The preventive route is undoubtedly the best way to handle one’s online reputation, as it involves taking steps to ensure that there are no accidents that could lead to negative ramifications. For example, one such method of going the preventive route is to make sure that all social media representatives of the business understand never to react harshly to customer feedback. It is crucial for any company to act in a positive and professional manner, since all it takes is a single negative altercation to turn things around for a business.
While keeping an eye on social media interactions does not necessarily guarantee that nothing can go wrong, it lessens the overall risk. The same thing goes for customer service on any other platform. While the customer might not always be right, the company should always be polite and willing to accommodate requests (within reason).
Looking into website optimization
Another way to help improve a company’s online reputation is by optimizing the primary website. The landing page is the foundation of any company’s marketing campaign, as it is where all of the online users end up. If the website is challenging to navigate and confusing, not only will people leave before availing of any products, they might even head to social media and other websites to write a negative review.
It can be quite problematic to neglect the company website, as it is often seen as a reflection of the business. If an online user isn’t happy with the business website, one can expect to use reputation repair services quite a bit to deal with unsatisfied customers.
The best part about website optimization? The business owner barely has to do anything to make sure that things run smoothly. Making an effort to keep things as simple and subtle as possible without using site widgets and other accessories can guarantee a successful business website. After all, a site that gets to the point is ideal no matter the industry.
Turning genuine negative reviews into a positive experience
Trying to repair one’s online reputation can often include negative reviews, as it is typically how an online reputation is damaged to begin with. Fortunately, it is more than possible to turn things around with a negative review — all the company owner has to do is respond to the reviewer in a professional manner and offer solutions. An accommodating nature is crucial to success, as a company will have to compromise to make negative reviewers happy.
It’s a win-win situation for the business, as the negative reviewer can respond however they want (or not respond at all), and it will still be a positive spin for the company. The idea is to make sure that the company responds to all negative reviews in a polite and professional tone, offering compensation for the negative experience. While it might mean more effort on the part of the company, it can help turn a negative review into a positive experience for the company’s online reputation.
Using positive experiences in reputation repair
There’s no denying that negative reviews will exist no matter how hard a business tries to avoid them. However, provided the company is doing its best, positive reviews will never be far behind. One way to turn things around is to take feedback to heart and make changes based on the most logical and creative pieces of feedback. The more a company makes changes based on feedback, the more support the company gets. It’s not ideal to always be getting negative reviews, but that’s sometimes unavoidable for beginners. At the very least, a genuine attempt to make things right will put the company on the right track.
Utilizing reputation repair management services is also a great idea for most startup owners. It gives new companies a chance to compete with the best without having to worry too much about their online reputation.